Pengaruh Popularitas Media Sosial Perusahaan Terhadap Asimetri Informasi pada Perusahaan LQ45

Liyanto Liyanto; Moh. Baqir Ainun

doi:10.33395/owner.v8i3.2099

Authors

Liyanto Fakultas Ekonomi dan Bisnis Universitas Wiraraja, Indonesia
Moh. Baqir Ainun Fakultas Ekonomi dan Bisnis Universitas Wiraraja, Indonesia

DOI:

10.33395/owner.v8i3.2099

Keywords:

Facebook, Information asymmetry, Instagram, Social media, Twitter, YouTube

Abstract

Information asymmetry can have many negative impacts in the business world, such as moral hazard, monitoring costs, financial ineffectiveness, financial crises, company bankruptcy, and investment decision making errors by investors. Information asymmetry can be reduced by information transfer and communication. In the technological era, this information can be conveyed via digital platforms such as social media. Social media has recently become a company's main concern to support business performance. The important role of social media is not only felt in increasing market share but has been proven to help companies increase company value. The aim of this research is to prove the impact of social media popularity on information asymmetry in LQ45 companies in Indonesia. This research is important to conduct to obtain empirical evidence of the impact of social media popularity on company information asymmetry in Indonesia. So far, studies on the popularity of social media still occur in many developed countries and have not been carried out much in developing countries, including Indonesia. Using a sample of 99 company-years, the data was analyzed using multiple regression analysis. The research results show that company social media (Facebook, Instagram and Twitter) have an effect on information asymmetry, while YouTube has not been proven to have an effect on information asymmetry. This research contributes in several ways. First, this research adds scientific insight into the impact of social media on the business sector. Second, this research can be a reference for stakeholders, especially company managers, to consider managing social media optimally, especially to reduce information asymmetry

Downloads

Download data is not yet available.

Plum-X Analityc

References

Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the Special Issue —Social Media and Business Transformation: A Framework for Research. Information Systems Research, 24(1), 3–13. https://doi.org/10.1287/isre.1120.0470

Archer-Brown, C., & Kietzmann, J. (2018). No Title. Journal of Knowledge Management, 22(6), 1288–1309. https://doi.org/https://doi.org/10.1108/JKM-08-2017-0359

Blakespoor, E., Miller, G. S., & White, H. D. (2012). Dissemination, Direct-Access Information Technology and Information Asymmetry. Stanford University.

Brigham, E. F., & Houaton, J. F. (2001). Manajemen Keuangan. Erlangga.

Butar, S. B. (2014). Implikasi Regulasi Pasar Modal Terhadap Motif Manajemen Laba: Pengujian Berbasis Teori Pensinyalan. Jurnal Akuntansi Dan Keuangan Indonesia, 11(1), 99–119.

de Zubielqui, G. C., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144, 334–347.

Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501

Eisenhardt, K. M. (1989). Agency Theory: An Assessment and Review. The Academy of Management Review, 14(1), 57–74. https://doi.org/https://doi.org/10.5465/amr.1989.4279003

Feronika, D. A. C., Merawati, L. K., & Yuliastuti, I. A. N. (2021). Pengaruh Asimetri Informasi, Corporate Governance, Net Profit Margin (NPM), dan Kompensasi Bonus Terhadap Manajemen Laba. Kumpulan Hasil Riset Mahsiswa Akuntansi (KHARISMA), 3(1), 150–161.

Guthrie, J., Petty, R., Yongvanich, K., & Ricceri, F. (2004). Using content analysis as a research method to inquire into intellectual capital reporting. Journal of Intellectual Capital, 5(2), 282–293. https://doi.org/10.1108/14691930410533704

Hafidhah, H., Herli, M., & Arifin, M. (2020). Peran Media Sosial dalam Menunjang Kinerja dan Popularitas Institusi Perguruan Tinggi. Jurnal Serambi Ilmu, 21(1), 1–17.

Hall, H. (2011). Relationship and role transformations in social media environments. The Electronic Library, 29(4), 421–428. https://doi.org/10.1108/02640471111156704

Hamid, S., Ijab, M. T., Sulaiman, H., Md. Anwar, R., & Norman, A. A. (2017). Social media for environmental sustainability awareness in higher education. International Journal of Sustainability in Higher Education, 18(4), 474–491. https://doi.org/10.1108/IJSHE-01-2015-0010

Herli, M., & Tjahjadi, B. (2022). The role of social media as a voluntary intellectual capital disclosure in university: Evidence from Indonesia. Intangible Capital, 18(2), 247. https://doi.org/10.3926/ic.1505

Hidayat, S., Suryantoro, H., & Wiratama, J. (2017). Pengaruh Media Sosial Facebook Terhadap Perkembangan E–Commerce Di Indonesia. Simetris: Jurnal Teknik Mesin, Elektro Dan Ilmu Komputer, 8(2), 415–420.

Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360. https://doi.org/10.1016/0304-405X(76)90026-X

Kemei, J. C., & Kerongo, F. (2014). The effects of information asymmetry in the performance of the banking industry: a case study of banks in Mombasa County. International Journal of Education and Research, 2(2), 1–6.

Pedoman Umum Good Corporate Governance Indonesia, (2006).

Komala, R., Piturungsih, E., & Firmansyah, M. (2019). Pengaruh asimetri informasi, moralitas individu dan pengendalian internal terhadap kecenderungan kecurangan akuntansi. E-Jurnal Akuntansi, 29(2).

Makadok, R. (2011). Invited editorial: The four theories of profit and their joint effects. Journal of Management, 37(5), 1316–1334. https://doi.org/https://doi.org/10.1177/0149206310385697

Momtaz, P. P. (2021). Initial coin offerings, asymmetric information, and loyal CEOs. Small Business Economics, 57(2), 975–997. https://doi.org/https://doi.org/10.1007/s11187-020-00335-x

Nguyen, A. T. H., Nguyen, P. V., & Do, H. T. S. (2022). The effects of entrepreneurial orientation, social media, managerial ties on firm performance: Evidence from Vietnamese SMEs. International Journal of Data and Network Science, 6(1), 243–252. https://doi.org/10.5267/j.ijdns.2021.9.004

Nyoni, T. (2018). Information Asymmetry in the banking sector: A Zimbabwean scenario. International Journal of Marketing & Financial Management, 6(1), 45–51.

Oktaviana, R., Hidayat, S., & Dwi, M. (2019). The Role of the Family on the Cognitive Function of the Elderly in Pandian Village, Sumenep Regency. Journal of Health Sciences, 4(2), 13–19.

Olof Lagrosen, S., & Grundén, K. (2014). Social media marketing in the wellness industry. The TQM Journal, 26(3), 253–260. https://doi.org/10.1108/TQM-12-2013-0129

Pawlina, G., & Renneboog, L. (2005). Is Investment-Cash Flow Sensitivity Caused by Agency Costs or Asymmetric Information? Evidence from the UK. European Financial Management, 11(4), 483–513. https://doi.org/https://doi.org/10.1111/j.1354-7798.2005.00294.x

Prasetyo, A. A. (2022). Meminimalisir Asimetri Informasi Melalui Pelaporan (Disclosure) Laporan Keuangan. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(1), 45–52. https://doi.org/https://doi.org/10.55047/transekonomika.v2i1.104

Scott, N., & Goode, D. (2020). The use of social media (some) as a learning tool in healthcare education: An integrative review of the literature. Nurse Education Today, 87, 104357. https://doi.org/10.1016/j.nedt.2020.104357

Scott, W. R. (2006). Financial Accounting Theory 4th Edition. Prentice Hall.

Tungka, D., Lionardo, M. M., Thio, S., & Iskandar, V. (2020). Pengaruh social media marketing pada instagram terhadap minat beli Chatime Indonesia. Jurnal Hospitality Dan Manajemen Jasa, 8(2), 77–87.

Verstegen, B. H. J. (2001). Nine ways for a decision maker to use theoretical notions, with special reference to teaching agency theory for management accounting. Journal of Accounting Education, 19(1), 119–127. https://doi.org/10.1016/S0748-5751(01)00012-4

Wisnantiasri, S. N., & Mutira, P. (2020). Corporate Disclosure melalui Media Sosial untuk Mengurangi Asimetri Informasi. Widyakala: Journal of Pembangunan Jaya University, 7(1), 7–12. https://doi.org/doi.org/10.36262/widyakala.v7i1.226

Wolk, H. I., Dodd, J. L., & Rozycki, J. J. (2013). Accounting Theory Conceptual Issues in a Political and Economic Environment eighth edition. SAGE Publication, Inc.

Yang, X., Ye, H. (Jonathan), & Wang, X. (2021). Social media use and work efficiency: Insights from the theory of communication visibility. Information & Management, 58(4), 103462. https://doi.org/10.1016/j.im.2021.103462