Sinergi Lima Bintang Guna Kebangkitan Ekonomi Bangsa Melalui Sustainability Industri Kecil Menengah Di Era Society
Studi Kasus IKM Kampung Tempe Sanan Kota Malang
DOI:
10.33395/owner.v7i2.1302Keywords:
Kata Kunci : Sustainability; Industri Kecil menengah; Era Society 5.0; Sinergi PentahelixAbstract
This study aims to analyze the role of the five-star synergy (pentahelix) for the sustainability of small and medium industries to create a value chain that will revive the nation's economy in society era 5.0. This research method is qualitative phenomenology with pentahelix approach. This research case study was taken at the industrial center of Kampung Tempe Sanan, Malang City. The essence of this research says that the role of various parties such as the Government, Society, Academics, Media Actors, and Business Actors will have a positive impact on the sustainability of Small and Medium Industries in Society era 5.0. The role of the synergy pentahelix is to increase the capability (HR) and quality of the resulting product. So that SMEs are able to increase their profitability and create a longer value chain that has an impact on the nation's economic revival. SMEs must still be able to improve the quality and quantity of their own businesses by being willing to learn and develop. This study uses the pentahelix approach to analyze the positive power roles of various parties for the sustainability of businesses in society era 5.0. The results is revealed that SMEs Tempe Sanan actors were greatly assisted by role of various parties for sustainability of their business. The outline that can be seen from this phenomenon is the importance role of various parties for one goal, namely the revival of the nation's economy.
Downloads
Plum-X Analityc
References
DAFTAR PUSTAKA
Aisyah, S. M., Halim, A., Tamsyah, I., & ... (2022). Optimizing Entrepreneurship Through Product Upgrading for The Kerinjing Village Community in Tanjung Raja District, Ogan Ilir Regency, South Sumatera. ABDIMAS: Jurnal …, 3.
https://www.journal.umtas.ac.id/index.php/ABDIMAS/article/view/1571
Ajibulloh, A. A. (2021). Optimalisasi Digital Marketing melalui Peran Penting Social Media Monitoring. 6, 43–48.
Barokah, S., Wulandari, O. A. D., Sari, M. T., & Yuditama, I. F. (2021). Optimalisasi Digital Marketing melalui Facebook Ads di Kelurahan Purwanegara. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 4(1), 17–22. https://doi.org/10.31294/jabdimas.v4i1.7085
Budhi, M. K. S., Lestari, N. P. N. E., & Suasih, N. N. R. (2022). the Recovery of the Tourism Industry in Bali Province Through the Penta-Helix Collaboration Strategy in the New Normal Era. Geojournal of Tourism and Geosites, 40(1), 167–174. https://doi.org/10.30892/GTG.40120-816
Colman, B. R. (2002). What ’ s in store for. October, October.
Dillah, U., Jones, M. E., Yanuar, T., & Syah, R. (2022). Strategy Implementation to Improve Human Quality Resources in Semi-Permanent Building Provider Company I-Cont. June.
Engkus, Aprianti, H., Mistilasari, I., Angesti, L., & Hardianisa, M. F. (2022). Penta Helix Perspective: The Pollution Control of the River Watershed (DAS) Citarum Indonesia. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 194–200. https://doi.org/10.2478/9788366675827-0352
Fajar, N. M. A. P., Diasa, I. W., & Adiandari, A. M. (2021). Pengembangan Desa Wisata Taro berbasis digital marketing sosial media. Penamas: Journal of Community Service, 1(2), 116–124. https://doi.org/10.53088/penamas.v1i2.241
Hajar, S. (2022). Strengthening Education Governance Management University in Penta Helix Perspective Towards the Era Society 5.0. Proceedings of the 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021), 648(ICoSPOLHUM 2021), 281–289. https://doi.org/10.2991/assehr.k.220302.042
Hanun, N. R., Fitriyah, H., Fitrani, A. S., Hidayat, A. P., & Handayani, H. (2021). Optimalisasi Branding Produk dan Digital Marketing pada Karang Taruna Desa Keboan Anom. Community Empowerment, 6(2), 285–290. https://doi.org/10.31603/ce.4402
Hidayatullah, S., Windhyastiti, I., Aristanto, E., Rachmawati, I. K., & Alvianna, S. (2022). Creative Tourism Economic Development Strategy with the Penta Helix Collaboration of Batu City. 5(4), 119–129.
Islam, E. B. (2022). Analisis Penta Helix Synergy Terhadap Pengembangan Halal Pesawaran Dalam Perspektif.
ni, A., & Hanim, T. F. (2021). Teknologi Digital, Keberlanjutan Lingkungan, Dan Desa Wisata Di Indonesia. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 6(2), 237. https://doi.org/10.24235/jm.v6i2.9613
Lesmana, A. C. (2022). Optimalisasi Digital Marketing Usaha Mikro Kecil Dan Menengah Pada Usaha Makanan Dan Minuman Di Masa Pandemi Covid-19. 6(3), 1700–1711.
Limijaya, A., Ekonomi, F., & Katolik, U. (2014). Triple Bottom Line Dan Sustainability. Triple Bottom Line Dan Sustainability, 18(1), 14–27. https://doi.org/10.26593/be.v18i1.827.%p
Made, I., Putra, C. W., Gede, I., Sanjaya, A., Ayu, D., Dewi, S., Kadek, N., Pratiwi, A., & Astawan, G. (2021). International Journal Of Community Service Learning Desa Adat Timbul: Kampung Wisata Berbasis Pertanian dan Edukasi. Desa Adat Timbul: KampungWisataBerbasis PertaniandanEdukasi, 5, 376–381.
Mahmudi, A. A., & Hidayat, R. (2021). Optimalisasi Digital Marketing dan Manajemen Usaha pada KUB Sarwo Endah. Senriabdi 2021, 1(1), 352–359.
http://jurnal.usahidsolo.ac.id/index.php/SENRIABDI/article/view/868
Maylinda, S., & Sari, I. P. (2021). Optimalisasi Integrated Digital Marketing Dalam Strategi Pemasaran Umkm Imago Raw Honey. JABE (Journal of Applied Business and Economic), 7(4), 521. https://doi.org/10.30998/jabe.v7i4.9940
Mei, V. N. (2021). Analisis Ketahanan Umkm Di Sidoarjo Dalam Menghadapi Pandemi Covid-19 Menggunakan. 1(1), 233–245.
Nuseir, M., & Refae, G. El. (2022). The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM). International Journal of Data and Network Science, 6(2), 295–304. https://doi.org/10.5267/j.ijdns.2022.1.008
Oka, I. M. D., Antara, D. M. S., Ruki, M., Kanah, & Darmayanti, P. W. (2022). Penta Helix’s Perspective: The Green Tourism at the Tourist Village in Bali, Indonesia. Journal of Environmental Management and Tourism, 13(3), 884–896.
https://doi.org/10.14505/jemt.v13.3(59).25
Pada, P., Wanita, K., Di, T., & Cintawargi, D. (2022). Penerapan Entrepreneurial Marketing Dan Sosialisasi Kebijakan Implementation of Entrepreneurial Marketing and Socialization of Government Policies on. 9, 724–734.
Pada, U., Berkah, L., Toyomarto, D. I. D., Malang, K., Retno, A., Hayati, T., Vista, C. B., Sabilla, W. I., Ed, H., & Asmara, R. A. (2022). Workshop Optimalisasi Digital Marketing Untuk Pelaku. 5(1).
Raharja, S. J., & Natari, S. U. (2021). Pengembangan Usaha Umkm Di Masa Pandemi Melalui Optimalisasi Penggunaan Dan Pengelolaan Media Digital. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 108. https://doi.org/10.24198/kumawula.v4i1.32361
Rajagopal, D. (2022). Online Marketing – A Case Study on The Factors Affecting Digital Marketing. 5(12), 65–67.
Sabella, V. P., Hasanah, R., Winarno, A., & Hermawan, A. (2022). Optimalisasi Digital Marketing Dan Legalitas Bawang Di Masa Pandemi. 5, 942–949.
Sahi, A. (2021). Pemanfaatan Instagram Ads untuk Optimalisasi Digital Marketing di Lingkungan LP3I. Tematik?: Jurnal Teknologi Informasi Komunikasi (e-Journal), 8(2), 318–328.
Sasa, S., Sapto Adi, D., Triono, M. A., & Supanto, F. (2021). Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(3), 358–371. https://doi.org/10.26905/abdimas.v6i3.5366
Satrio, D., & Muhardono, A. (2022). Digital Marketing as a Strategy to Defend MSMEs in the Covid-19 Pandemic. FIRM Journal of Management Studies, 7(1), 73. https://doi.org/10.33021/firm.v7i1.1545
Singgalen, Y. A., Nugroho, A. Y. A., & ... (2022). Implementation of Merdeka Belajar-Kampus Merdeka in Pringsewu for Regional Tourism Resilience and Development: Penta Helix Collaborative Model and Actor …. Engagement: Jurnal …, 06(01), 42–57. http://engagement.fkdp.or.id/index.php/engagement/article/view/1131%0Ahttps://engagement.fkdp.or.id/index.php/engagement/article/download/1131/148
Solntsev, S., Smerichevskyi, S., Skyba, H., Zabashtanska, T., Bazaliyska, N., & Kolbushkin, Y. (2022). Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market. IJCSNS International Journal of Computer Science and Network Security, 22(2), 47. https://doi.org/10.22937/IJCSNS.2022.22.2.7
Sulistyowati, E., Sari, R. P., & Santoso, B. (2021). DI MEDOKAN AYU RUNGKUT SURABAYA. 1(1), 60–67.
Sumerta, I. K., & Rai, A. A. G. (2021). Pemetaan potensi usaha desa dan penerapan “Adwords” sebagai solusi menghadapi persaingan usaha pada BUMDes Bhuana Amertha Sari Desa Tampaksiring, Gianyar. Penamas: Journal of Community Service, 1(2), 77–89. https://doi.org/10.53088/penamas.v1i2.225
Supriadi, Y. N., Desmintari, D., Jubaedah, J., & ... (2021). Pengembangan Kampung Wisata Pintu Air Berbasis pada Cagar Budaya sebagai Destinasi Wisata bagi Masyarakat. JPMB: Jurnal …, 4(2), 209–218.
Tutik, T., Krisnatalia, H., Satato, Y. R., Solichoel, S., & Hadi, S. (2021). Promosi Event Budaya Lokal Berbasis Pemasaran Digital Rintisan Desa Wisata Branjang. SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan, 5(1), 973. https://doi.org/10.31764/jpmb.v5i1.4900
Urva, G., Pratiwi, M., & Syarief, A. O. (2022). Optimalisasi Media Sosial Sebagai Penunjang Digital Marketing. 2(1), 56–61.
Wardhana, A. (2022). Strategi Digital Marketing. 3(February), 51–58.
Yulianto Putra, E., & Jason. (2022). Application of Digital Marketing to UMKM Grind Now Slow Bar in Using Social Media and E-Commerce. MOVE: Journal of Community Service and Engagement, 1(4), 106–113. https://doi.org/10.54408/move.v1i4.41
Yusri, J., Rossi, E., Pramana, A., Zalfiatri, Y., Ramayuni, R., & Rustam, R. (2021). Stategi Pemasaran Digital Sebagai Pengembangan Usaha Minuman Fungsional “Onspot” di Kota Pekanbaru. Journal of Community Engagement Research for Sustainability, 1(2), 98–105. https://doi.org/10.31258/cers.1.2.98-105
Zulkarnain, M. I., Suzan, R., & Sembiring, R. (2022). Optimalisasi Digital Marketing Guna Peningkatan Daya Beli Konsumen. 1(2), 101–108.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Samas Adimisa Mishbah Habibie, Rida Perwita Sari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.