ANALISIS SWOT ATAS STRATEGI EKSPANSI RUMAH SAKIT HM DITINJAU DARI KINERJA KEUANGAN DAN NON KEUANGAN

Authors

  • Retta Farah Pramesti UNIVERSITAS INDONESIA

DOI:

10.33395/owner.v7i2.1384

Keywords:

Business Expansion, Performance, SWOT Analysis.

Abstract

This study aims to understand how the SWOT analysis of the expansion strategy at HM Hospital is based on financial and non-financial performance. The theory used is Resource Based View Theory (RBV), SWOT analysis, theory of performance, and expansion. This research method uses quantitative and qualitative studies based on case study analysis of HM Hospital. The results showed that the financial performance of HM Hospital using accounting techniques showed that HM Hospital's finances were satisfactory in 2017-2019, but have a significant decrease in 2020. Based on non-financial performance, HM Hospital which operates distinctive of heart and internal medicine is already good in terms of buildings, technology, organization, innovation, reputation and services that focus on middle to lower patients. HM Hospital focuses on the best cost strategy to peak.competitive advantage. Based on the evaluation of financial and non-financial performance, HM Hospital can focus on four strategies, it is ST(Strength-Threat), SW(Strength-Weakness), WO(Weakness-Opportunity) and WT (Weakness-Threat). By maximizing it, HM Hospital's future expansion strategy can be growth by opening new branches in the form of clinics or hospitals and successfully being listed on the Indonesia Stock Exchange (IDX) in 2024 with careful preparation and planning.

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Published

2023-01-17

How to Cite

Pramesti, R. F. (2023). ANALISIS SWOT ATAS STRATEGI EKSPANSI RUMAH SAKIT HM DITINJAU DARI KINERJA KEUANGAN DAN NON KEUANGAN. Owner : Riset Dan Jurnal Akuntansi, 7(2). https://doi.org/10.33395/owner.v7i2.1384