Analisis Faktor-Faktor yang Mempengaruhi penggunaan E-Wallet di Sumatera utara
DOI:
https://doi.org/10.33395/owner.v6i2.566Keywords:
e-wallet, covid 19, internetAbstract
The COVID-19 pandemic that has hit the world, including Indonesia, has had a very serious impact on all sectors. This also makes a real contribution to the very rapid progress of technological development. All activities that were previously usually carried out in person, but now have to be done virtually or online. So that internet-based technology that is always used by the community is the most efficient to use during this pandemic, including in terms of payment transactions. The increasing number of internet users, which continues to rise from year to year, especially during this pandemic has caused many internet-based applications. The application of digital technology in the economy is very clear, especially in the financial sector, which is called financial technology. One of the products of financial technology is mobile payment or also called e-wallet. The rise of e-commerce on various online platforms has also led to an increase in payments using e-wallet. This research was conducted to determine the extent of the use of e-wallet, among the community and the factors that influence it.
Downloads
References
Cannon, Joseph, William Perreault, dan Jerome. (2009). Pemasaran Dasar. Edisi 16. Jakarta: Salemba Empat.
https://iprice.co.id/trend/insights/top-e-wallet-di-indonesia-2020/
https://money.kompas.com/read/2020/11/09/213534626/pengguna-internet-indonesia-hingga- kuartal-ii-2020-capai-1967-juta- akses 17 maret 2021
https://pressrelease.kontan.co.id/release/tumbuh-pesat-shopeepay-pimpin-dompet-digital- kuartal-pertama-2021?page=all
https://www.hukumonline.com/klinik/detail/ulasan/lt5a6044018cc44/izin-dari-bank- indonesia-bagi-penyelenggara-ielectronic-wallet-i-dompet-elektronik/
https://www.idxchannel.com/economics/bi-transaksi-digital-banking-tembus-rp26497- triliun#:~:text=IDXChannel%20%2D%20Bank%20Indonesia%20(BI),Rp2.649%2C 7%20triliun.
Kotler, Philip dan Kevin Lane Keller. (2010). Manajemen Pemasaran. Jilid Pertama. Jakarta: Erlangga
Maghfirah. 2018. Factor-Faktor Yang Mempengaruhi Penggunaan System Pembayaran Go- Pay (Studi Kasus : Mahasiswa Di Yogyakarta). yogyakarta
Prambono Singgih, Bulan Prabawani. 2018. Pengaruh Persepsi Manfaat, Prsepsi Kemudahan Penggunaan, Dan Persepsi Risiko Terhadap Minat Menggunakan Layanan Uang Elektronik (Studi Kasus Pada Masyarakat Di Kota Semarang)
Rangkuti, Freddy (2009). Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication. Jakarta: PT. Gramedia Pustaka Utama.
Rini Sulistyowati, Loria Sara, Rifana Rina. 2020. Presepsi Konsumen Terhadap Penggnaan Dompet Digital. ISOQUANT Vol. 4 No. 1 2020 Hal 17-34
Ronny, Analisis Persepsi Layanan Perbankan Elektronik Dihubungkan Dengan Factor Kenyamanan, Komunikasi, Dan Keamanan
Wiwik Widiyanti. 2020. Pengaruh Kemanfaatan, Kemudahan Penggunaan Dan Promosi Terhadap Keputusan Penggunaan E-Wallet OVO Di Depok. Moneter: Jurnal Akuntansi Dan Keuangan, Vol. 7 2020
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Sukma Hayati Hakim, Arif Rahman, M. Syafii Syafii

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.







